"COUNTER" CARDS
MERCHANT-SPECIFIC

Size: 5" x 6-5/8" (possibly trimmed)
Date: Undated
Lithographer: Unidentified

NOTE: This "card" is actually printed on a heavy paper stock, rather than a true card stock. I don't know whether this is one of the "handsome pictures" that Arbuckles' often promoted as being given out with purchases of their coffee, but it certainly appears that the imprint on the back was supplied by the merchant handing it out, B. F. WEIKEL, of Spring City, Pennsylvania.  I'm not aware of any other Arbuckles'-produced advertising that used the company name without an apostrophe either before or after the "S" (i.e., either Arbuckles' or Arbuckle's).