Since these cards were,
after all, an advertising medium, Arbuckle Bros.
Coffee Company devoted a portion of the backs of
several of the series to explain not only why
savvy consumers should pay more for Arbuckles'
coffee (The Four Points), but also why they should
work a little harder to make it ..... one
"mess" at a time!
message generally occupied from one-third to
one-half of the space on the card back.