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POISON IN THE CUP!

Never let it be said that the Arbuckle Brothers Coffee Company took a laid-back approach to competition in the coffee industry. It appears that blatant disparagement was the order of the day. It wasn't sufficient to just just extol the virtues of their own pure and virtuous products. No, sir! On the backs of a number of the Arbuckles' "Counter" cards is a warning to all consumers of the evil and poisonous coffees being sold by others in the business, coffees which put the health of whole communities at risk!! This warning is accompanied by a notarized affidavit "signed" by Charles and John Arbuckle, attesting to the absence of those poisonous substances found in other coffees.

I believe that several interesting pieces of information can be gleaned from this message, which can help identify and date some of the Arbuckle insert cards. The first item is the "second day of August, 1888" date given by the notary. That should place all cards with this message in the 1888 or later time frame. The second is the statement indicating that there were two "pictures" in each Ariosa package, that one was "Artistic" and the other "Comic", and that there were 200 designs in the series. Combining that statement with the 1888 date, and with the original publication dates that I've identified for the Puck cartoons, I believe that the "Comic" cards referenced are the 100 cards in the two Satire series, which also must've been issued sometime after August, 1888. More by process of elimination, then, I tend to believe that the 100 "Artistic" cards referenced must be the ones I have listed as Miscellany - Unnumbered, which apparently were issued concurrently with the Satire cards. Since Arbuckles' started issuing the State Maps and Cooking series at some point in 1889 (with only one card to a package, by then), it would seem to date the Satire and Miscellany cards (and these Counter cards, too) as late in 1888 or early in 1889.

"POISON IN THE CUP!" appears in several slightly different styles and layouts, and may be printed in either black or red. The text itself, however, always seems to be the same. That common text is shown below, and beneath that I've presented images of the various styles currently represented by the cards on this site. The "Type" designations I've assigned are merely my own way of making it easier to associate specific cards with particular styles.

POISON IN THE CUP!

The enormous, and ever increasing evil, of coloring Green Coffee (in order to hide its imperfections) by the use of poisonous drugs, such as ARSENIC, VENETIAN BLUE, CHROME YELLOW, and CHROMATE OF LEAD, calls for an earnest protest from every roaster of Coffee who regards the health of whole communities as being paramount to the mere accumulation of dollars and cents.

We, being the largest Roasters of Coffee in this, or any other country, feel that we owe it as a duty to consumers, to sound the alarm, and to tell them how to avoid the danger of drinking poisonous Coffee:

OUR AFFIDAVIT.
Personally appeared before me, JAMES J. FERRIS, a Notary Public of New York and Kings Counties, SS., CHARLES ARBUCKLE and JOHN ARBUCKLE, and both being duly sworn, do depose and say, that every One Pound Package of Roasted Coffee, bearing the name "ARBUCKLES" is made from Pure, Sound Coffee, and is absolutely free from all poisonous coloring substances which are now being so largely used to improve the appearance of Coffee. They further depose and say, that Coffee, when roasted, is porous, and loses its strength and flavor; to prevent which, they hermetically seal the berries with a preparation composed solely of choice Eggs and pure white Sugar; and that this preparation also clarifies or settles the liquid Coffee.
  SIGNED, { CHARLES ARBUCKLE
JOHN ARBUCKLE
Sworn and subscribed before me this the second day of August, 1888, and I further certify
     that the above affiants are personally known to me.
In testimony whereof witness my hand this day and date above written.
  JAMES J. FERRIS, Notary Public  
  Kings and New York Counties
  This affidavit is printed on every One Pound Package of ARBUCKLES'
ARIOSA COFFEE.

A WORD OF ADVICE
  Decline to buy Green Coffee, Loose Roasted Coffee, or any Package Coffee, which does not bear the Oath of the manufacturer, guaranteeing its absolute purity and soundness.
TWO PICTURES
WILL BE FOUND IN EACH POUND PACKAGE OF
ARIOSA COFFEE.
ONE ARTISTIC, THE OTHER COMIC.
THIS SERIES OF PICTURES CONSISTS OF TWO HUNDRED DESIGNS.
ARBUCKLE BROTHERS COFFEE CO.,
      New York City.

NOTE: Images shown below are generally smaller than actual card size.

-- image courtesy of Greg Q. ArBuckle

TYPE '1'
'a' - red text
'b' - black text

-- image courtesy of Greg Q. ArBuckle

TYPE '2'
'a' - red text
'b' - black text
(also note that the 6th line from the bottom always begins with the misspelled word "WILLL")


TYPE '3'
'a' - red text
'b' - black text